Looks matter, but looks is not what gets you laid. Even if you´re stunning the girl is gonna put you through tests. I see the order of importance as: Game (personality, masculinity, drive, demeanor, charm, dominance), Social proof (the throne other people puts you in), Assets (stuff you own and display), Looks (body, clothes). Some of these are interchangeable and every bulletpoint influences the rest. Tests reveal true value beyond surface.